Barack 2.0

Barack 2.0 is a book by a Murfreesboro author that explores how Barack Obama scored phenonmenal success using social media during his 2008 campaign and how businesses can use the same blueprint to succeed.

The author of the book is David Bullock, an expert on internet marketing. Bullock, an engineer by training, was co-author of a blog during the campaign, www.barack20.com, that followed Obama's use of social media. Bullock and co-author Brent Leary then took what they learned and analyzed how it could apply to business.

He has spoken widely on the use of social media in business.