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Media info

    Middle Tennessee is rich in media, with print, broadcast and digital media competing fiercely to provide information to a growing market. The media scene in Nashville and the surrounding area reflects the transformation taking place on a global scale, with traditional print and broadcast media attempting to adapt to the digital landscape without losing the audiences and revenues they have built over the years. Independent and often innovative digital media have been springing up as challengers. There are also factors unique to the Nashville market that are influencing the media lineup.

History

    In the first half of the 20th Century, the media landscape in the Nashville area was dominated by two daily newspapers, The Tennessean and The Nashville Banner. They took opposing political stances on their editorial pages – The Banner conservative and Republican and The Tennessean liberal and Democratic.
    Their rivalry on the news and opinion pages was often fierce, even though they shared a printing plant and business staff. (Some competing, separately owned newspapers were given an exemption from the federal anti-trust act, which allowed them to retain their editorial voices while pooling business interests.) The strength of their disagreement was illustrated by a large standing clock that was placed outside their offices at 1100 Broadway. The clock had two faces, with the time an hour different on each side. That was because The Banner refused to accept the idea of Daylight Savings Time, while The Tennessean endorsed it.
    The editorial differences between the papers mellowed in the 1970s and beyond as the families owning The Banner and The Tennessean – the Stahlmans and the Evanses – sold their interests. Eventually, The Tennessean came to be owned by Gannett Co., a newspaper chain, and The Banner came to be owned by Irby Simpkins and Brownlee Curry, two local businessmen.
    Meanwhile, competition for audiences and advertising escalated as local TV news grew stronger. Channels 2 (WKRN), 4 (WSMV) and 5 (WTVF) slugged it out for their share of the market. Radio stations had local news operations as well. Other competitors emerged as well. Suburban counties began growing substantially in the 1970s, spawning additional broadcast and print outlets. The Nashville Scene, a weekly alternative paper, began publishing, seeking young, upscale readers. The Nashville Business Journal went after the area’s rapidly growing business community.
    Changes in reader/viewer lifestyles began to be reflected in the media menu. The Banner, an afternoon paper, followed national trends and lost substantial circulation in the 1990s. It closed in 1998.Cable TV became more widely available, posing a challenge to local stations. The local public television station, WNPT, separated itself from its affiliation with the city of Nashville and became independent. With the arrival of the Web in the 1990s, the landscape changed even more. Independent information sites such as Citysearch arrived, offering guides to life in Nashville. Nashville Post offered online only business news.
    Civic Scope began publishing in 2008 with a Wiki-based format that allowed anyone in the community to contribute content. Existing print and broadcast outlets developed their own Web sites. The explosion of information weakened local print and broadcast outlets as their readers/viewers had many more options for information and advertising, both local and national.

Major current outlets

Print

The Tennessean – Although the circulation of its print edition and its influence in the community have waned since the turn of the century, The Tennessean remains the dominant local news provider in Middle Tennessee. In addition to the print edition, which is published seven days a week, 52 weeks a year, The Tennessean has a substantial Web site. It also has numerous niche publications, both in print on line. The Tennessean is owned by Gannett Co. Inc., a McLean, Va., based information company that has newspapers around the country and in the United Kingdom. Gannett also owns the Daily News Journal in Murfreesboro and the daily Leaf-Chronicle in Clarksville as well as a number of weekly publications in counties surrounding Nashville. Also among its weekly publications are Metromix, which is targeted at a young demographic. Gannett also owns Nashville Life Styles magazine. Once noted as a liberal bastion in the South, the newspaper’s editorial policy has gone more middle of the road, especially since the closing of The Nashville Banner in 1998. The Banner had a more conservative editorial policy. The Tennessean was a strong advocate of Civil Rights in the 1960s. The newspaper’s editor through most of the 1960s, ‘70s and ‘80s was John Seigenthaler.
Nashville Business Journal -- This weekly newspaper focuses on news of interest to the business community. It is part of a national chain of business newspapers.
Nashville Scene – The Scene markets itself as an alternative weekly with heavy emphasis on entertainment coverage. It was founded by Nashville resident Bruce Dobie and Albie Del Favero. They sold it to Village Voice Media, who in turn later sold it to South Comm.

Broadcast



Channel 2, WSMV – Need entry
Channel 4, WKRN – Need entry
Channel 5, WTVF – Need entry.
Channel 17, WZTV – Need entry
WSIX-FM – Need entry
WLAC – Need entry
WSM – Need entry

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Digital

Local information Web sites

  • Brentwood Homepage.com
    Civic Scope.org, info@civicscope.org
    Nashvillepost.com, 4015 Hillsboro Pike, Suite 214, Nashville, TN 37215, (615) 250-1540



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